Newsletter 1

Earth Positive® is a green revolution in apparel: Climate Neutral Clothing.
Organic and ethically made, but crucially, manufactured solely using sustainable energy generated from wind and solar power, EarthPositive® is a practical and immediate solution for business and fashion to face their biggest challenge and take immediate action to combat climate change.

EarthPositive® apparel is made to demonstrate the highest possible environmental, social and ethical standards, in one of the world’s most environmentally damaging industries, and to provide the music, fashion and promotional garment industries with a familiar product with which to promote awareness and take action on climate change.

A textile collection with a positive social message, and a minimal environmental footprint.

Carbon footprint reduction

The carbon footprint (CO2e) is the total carbon dioxide, methane, nitrous oxide, and other greenhouse gases emitted during the cultivation and harvesting of cotton, fibre processing, textile production, packaging, transportation and warehousing. In January 2008, Continental Clothing Co. became the first company in the world to calculate the carbon footprint and place the Carbon Reduction Label on textile products.

We do not use carbon offsets and our footprint calculations are certified by the Carbon Trust Certifications in the U.K.

It has been calculated that a single EarthPositive® T-shirt saves around 7 kilograms of CO2e, whereas a hooded sweatshirt saves up to 28 kgs.

Having taken the greenhouse gas emissions to pre-industrial levels, all the EarthPositive® products carry the registered mark “Climate Neutral”.

Earth Positive® apparel is made in manufacturing facilities in India powered by wind turbines, from low impact organic cotton under the Global Organic Textile Standard (G.O.T.S) and certified by the Soil Association (UK).

bra_miljovalBra Miljöval
New also for 2011 is our recent certification Bra Miljöval (Good Environmental Choice) issued by the Swedish Nature Protection society (Naturskyddsförening) – which is something we are very proud to be associated with! License: 4-2010-0225-7

The Global Organic Textile Standard (G.O.T.S) covers the production, processing, manufacturing, packaging, labelling, export, import and distribution of Earth Positive®. It ensures the organic status of the cotton from seed to final product and is a guarantee to the consumer. The Soil Association is part of GOTS and is the local certifying body in the UK Only azo-free dyes are used in Earth Positive®.

fwf_logoJustice for workers
To help tackle the social injustice often seen in manufacturing Earth Positive® goes further, making transparent the entire supply chain through an independent audit by the FAIR WEAR FOUNDATION, which promotes fair labour conditions in the clothing industry. The factory has by signing up to the FWF agreed to an 8 point Code of Conduct.

co2_logoThe carbon footprint
The carbon footprint (CO2) is the total carbon dioxide (and other greenhouse gases) emitted during the cultivation and harvesting of cotton, fibre processing, textile production, packaging, transportation and warehousing in the EU. The carbon footprint of Earth Positive® has been reduced by up to 90% through a combination of innovative product design, low-impact organic farming, efficiency in manufacturing and by using renewable wind power. The Carbon Trust (UK) has provided an independent verification and Earth Positive® was the first textile brand to be able to use their CO2 reduction label as a means of communicating this.

Low Water Impact
Earth Positive® is manufactured in a region of India that receives up to 95% of its water from the monsoon rainfall. This was a vital detail as the monsoon rain reduces the need for large-scale irrigation normally associated with conventional cotton farming, which can deprive the local villages of scarce water resources by draining lakes and rivers and which again would add to the products footprint.

Wind Powered
30 dedicated wind turbines provide the primary energy source for the entire production process from spinning the yarn to finishing the garments. The wind turbines turn wind power into clean renewable energy.

Earth Positive® has a no airfreight policy. We use containerised ocean shipping from India to Europe and USA which also helps to reduce our carbon footprint.

Biodegradable packaging
Earth Positive® apparel is packaged in biodegradable PVC-free packaging and in 100% recycled cardboard boxes.

What is Climate Neutral?
Climate Neutral means that the industrial greenhouse gas emissions for Earth Positive® production have been reduced to pre-industrial levels through low-impact organic farming and carbon neutral industrial manufacturing achieved by substituting electricity from fossil fuel power stations with clean renewable energy generated by wind turbines.